How to set up Global Privacy Platform (GPP) signals
Steps to take to review and change the regulation that applies to a jurisdiction
The Global Privacy Platform (GPP) is a standardized protocol developed by the Interactive Advertising Bureau (IAB) to facilitate the transmission of privacy, consent, and consumer choice signals from websites and applications to advertising technology providers. Designed to help advertisers, publishers, and technology vendors adapt to diverse regulatory requirements across global markets, the GPP ensures compliance with privacy laws by supporting multiple privacy frameworks, including the IAB Europe Transparency and Consent Framework (TCF), IAB Canada TCF, the Multi-State Privacy Agreement (MSPA) US National string, and various US state-specific privacy strings.
The GPP accommodates different consent models, such as "opt-in" frameworks like TCF, where users must actively provide consent before proceeding, and "opt-out" frameworks like MSPA US National, where users can trigger a consent layer via an embedded link. By providing a technical mechanism to communicate user consent and data preferences, the GPP enables vendors to understand processing permissions and restrictions under applicable privacy regulations, supporting both user transparency and vendor compliance.
In the Clym Portal, GPP is enabled within the Geographical and Device-Based Settings section on a jurisdiction with a simple toggle.
Enabling GPP on a jurisdiction is an easy 3-step process:
1. Sign in to your Clym Portal
You should have received a magic link in your initial onboarding email. Please click Sign in from the email to get started. Alternatively, navigate to Clym's home page and click Sign in in the upper right-hand corner.
2. Open your Website Settings
From the left side menu, select Website Settings. From here, you will see a list of all your domains, each with its unique settings.
Click the settings wheel next to the domain that you would like to change the default language for. This will open the website settings for that specific domain.
3. Enable GPP
From the Website settings menu, select the Geographical and device-based settings drop-down arrow to expand the options. Click the three dots next to the jurisdiction that you want to edit. Click the clipboard and pencil icon to Edit.
Expand the Data privacy section and click the pencil icon to edit the settings for the jurisdiction.
In the pop-up window, expand the Widget section to see the setting options. Toggle on Global Privacy Platform signals. In the Signal frameworks applied drop-down field, click any of the relevant jurisudictions where the signals should be applied. You can choose multiple signals. To un-select a jurisdiction, simply click the jurisdiction from the drop-down again to remove it.
If you encounter any challenges, please reach out to us at support@clym.io.
Updated on: 02/09/2025
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