December 21, 2023 - IAB TCF 2.2

Introducing IAB Transparency and Consent Framework (IAB) into the Clym widget

This release introduced the IAB Transparency and Consent Framework (TCF) into our widget. For those who need to become more familiar, it was created as a means of ensuring accountability and compliance with certain provisions of the ePrivacy Directive and the GDPR. It does this by implementing standardized principles and requirements derived from these two legislative instruments and by considering relevant guidance from the EDPB and national-level guidance from Data Protection Authorities. 

We are proud to announce that Clym is an approved CMP that the IAB team has verified as being compliant with the TCF standard. As an IAB member, we are committed to maintaining compliance with the latest industry standards and regulations to ensure the privacy and security of our users' data.

IAB TCF 2.2 benefits for publishers: 

The framework helps publishers to secure their ad revenue and comply with privacy regulations. 

• Increased trust and engagement: The framework promotes increased engagement with ads as users feel assured of their privacy being respected. This is achieved through transparency and choice. 
• Standardized platform: TCF 2.2 establishes a standardized platform for publishers and third-party vendors, facilitating compliance and enabling adherence to data privacy regulations like the GDPR and the ePrivacy Directive.

IAB TCF 2.2 benefits for website visitors: 

As both the ePrivacy Directive and GDPR focus on a user-centric approach and benefits for end users, applying compliant cookie notices and consent management has a direct influence on website visitors by providing them with additional functionality. 

• TCF v2.2 focuses on standardizing the information and choices available to users about their personal data processing.
• It allows the use of the legitimate interest legal basis only for certain purposes, ensuring vendors rely solely on consent for processing user data in compliance with EU/UK regulations.
• The framework provides more user-friendly descriptions and real-use case examples, replacing complex legal text.
• Vendors are mandated to disclose more comprehensive information about their data processing activities, including types of data collected, data retention periods, and legitimate interests involved.
• Publishers must disclose the total number of vendors seeking to establish a legal basis for their user interfaces, promoting transparency.
• Publishers and CMPs are required to provide easy options for users to withdraw their consent effortlessly.
• Vendors are mandated to retrieve the Transparency & Consent String in real-time when necessary.

It is important to note that the TCF is a voluntary standard and is available for use by three categories of stakeholders: publishers (owners and operators of online platforms), vendors (third-party companies receiving information from publisher's visitors), and CMPs or Consent Management Platforms (solution providers that develop cookie banners and consent management tools).